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Smart Toys Market Size to Value USD 4.27 Bn | 32% of the market growth contribution from APAC


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Smart Toys Market Report Key Highlights 

  • Estimated year-on-year growth rate: 14.47% 
  • Key market segments: Technology (Wi-Fi, Bluetooth, and Others), Distribution channel (Offline and Online) and Geography (North America, Europe, APAC, Middle East and Africa, and South America
  • Key Consumer Region & contribution: APAC at 32% 

Smart Toys Market Scope 

Report Coverage

Details


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Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 11.5%

Market growth 2022-2026

$ 4.27 billion

Market structure

Fragmented

YoY growth (%)

14.47

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

APAC at 32%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Activision Blizzard Inc., Digital Dream Labs, Genesis, geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., Innovation First International Inc., LEGO System AS, Makeblock Co. Ltd., Mattel Inc., Miko, Ozobot and Evollve Inc., Primo Toys, Silverlit Toys Manufactory Ltd., Sony Group Corp., Sphero Inc., Spin Master Corp., Ubtech Robotics Inc., VTech Holdings Ltd., WowWee Group Ltd., and ZURU Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Do reach out to our analysts for more customized report as per needs. Speak to our Analyst now! 

Smart Toys Market Trend 

  • Emergence of 3D printing 
    The emergence of 3D printing is a smart toys market trend that is expected to have a positive impact in the coming years. 3D printers are likely to become affordable in the coming years. Licensors are trying to protect their products and figuring out methods to legitimize do-it-yourself (DIY) merchandise and derive revenue from it. Many licensors such as Hasbro are offering licenses to 3D printing companies by providing access to specific assets and distinguishing them from other licensed merchandise available in the market. Many market players are introducing 3D printing tools for building and modifying toys at home. Such innovations in 3D printing are expected to propel the growth of the market in focus during the forecast period.

Smart Toys Market Challenge 

  • Adverse climatic conditions
    The high availability of substitutes will be a major challenge for the smart toys market during the forecast period. Smart toys have many substitutes, such as traditional toys and video games. One of the key challenges that smart toys face is their premium prices. As they are costlier than traditional toys, price-sensitive consumers may consider smart toys unnecessary and overpriced luxury commodities, especially in underdeveloped economies where people have low purchasing potential. The popularity of video games is expected to grow continuously as video games are increasingly replacing traditional toys and games. This may also limit the market’s growth.

Get your sample report copy for extensive insights on key market Drivers, Trends, and Challenges influencing the smart toys market. 

Key market vendor insights 

The smart toys market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

 Some of the key market vendors are: 

  • Activision Blizzard Inc.
  • Digital Dream Labs
  • Genesis
  • geobra Brandstatter Stiftung and Co. KG
  • Hasbro Inc.
  • Innovation First International Inc.
  • LEGO System AS
  • Makeblock Co. Ltd.
  • Mattel Inc.
  • Miko
  • Ozobot and Evollve Inc.
  • Primo Toys
  • Silverlit Toys Manufactory Ltd.
  • Sony Group Corp.
  • Sphero Inc.
  • Spin Master Corp.
  • Ubtech Robotics Inc.
  • VTech Holdings Ltd.
  • WowWee Group Ltd.
  • ZURU Inc. 

For more detailed highlights on products offerings and the growth strategies adopted by other vendors, Download sample report 

  • Key Segment Analysis by Technology 
  • Wi-Fi
    The Wi-Fi technology segment held the largest smart toys market share in 2021. The segment will continue to account for the highest market share during the forecast period. Wi-Fi provides a high-speed data network within a small area such as a room, building, or small geographical segment on a big campus. Wi-Fi provides a significantly large and seamless range of operation when compared with Bluetooth or NFC, thereby becoming more popular. Wi-Fi transmits data at a much faster speed compared with Bluetooth. Hence, it is ideal for larger files and data.

Regional Market Analysis 

32% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for smart toys in APAC. Market growth in this region will be faster than the growth of the market in the European, MEA, and North American regions.

The rapid technology penetration and evolved consumer demand will facilitate the smart toys market growth in APAC over the forecast period.

Request our sample right here for additional highlights and key segments that are expected to impact the market during the forecast period.

Related Reports:- 

Toys and Games Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Educational Toys Market by Product, Age, and Geography – Forecast and Analysis 2021-2025

Science, Technology, Engineering, and Mathematics Toys Market by Distribution Channel and Geography – Forecast and Analysis 2021-2025

Table of Content

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 14: Chart on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Data Table on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 18: Five forces analysis – Comparison between2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 24: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Technology

  • 5.1 Market segments
    • Exhibit 25: Chart on Technology – Market share 2021-2026 (%)
    • Exhibit 26: Data Table on Technology – Market share 2021-2026 (%)
  • 5.2 Comparison by Technology
    • Exhibit 27: Chart on Comparison by Technology
    • Exhibit 28: Data Table on Comparison by Technology
  • 5.3 Wi-Fi – Market size and forecast 2021-2026
    • Exhibit 29: Chart on Wi-Fi – Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Data Table on Wi-Fi – Market size and forecast 2021-2026 ($ million)
    • Exhibit 31: Chart on Wi-Fi – Year-over-year growth 2021-2026 (%)
    • Exhibit 32: Data Table on Wi-Fi – Year-over-year growth 2021-2026 (%)
  • 5.4 Bluetooth – Market size and forecast 2021-2026
    • Exhibit 33: Chart on Bluetooth – Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Data Table on Bluetooth – Market size and forecast 2021-2026 ($ million)
    • Exhibit 35: Chart on Bluetooth – Year-over-year growth 2021-2026 (%)
    • Exhibit 36: Data Table on Bluetooth – Year-over-year growth 2021-2026 (%)
  • 5.5 Others – Market size and forecast 2021-2026
    • Exhibit 37: Chart on Others – Market size and forecast 2021-2026 ($ million)
    • Exhibit 38: Data Table on Others – Market size and forecast 2021-2026 ($ million)
    • Exhibit 39: Chart on Others – Year-over-year growth 2021-2026 (%)
    • Exhibit 40: Data Table on Others – Year-over-year growth 2021-2026 (%)
  • 5.6 Market opportunity by Technology
    • Exhibit 41: Market opportunity by Technology ($ million)

6 Market Segmentation by Distribution Channel

  • 6.1 Market segments
    • Exhibit 42: Chart on Distribution Channel – Market share 2021-2026 (%)
    • Exhibit 43: Data Table on Distribution Channel – Market share 2021-2026 (%)
  • 6.2 Comparison by Distribution Channel
    • Exhibit 44: Chart on Comparison by Distribution Channel
    • Exhibit 45: Data Table on Comparison by Distribution Channel
  • 6.3 Offline – Market size and forecast 2021-2026
    • Exhibit 46: Chart on Offline – Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Offline – Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Offline – Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Offline – Year-over-year growth 2021-2026 (%)
  • 6.4 Online – Market size and forecast 2021-2026
    • Exhibit 50: Chart on Online – Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on Online – Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on Online – Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on Online – Year-over-year growth 2021-2026 (%)
  • 6.5 Market opportunity by Distribution Channel
    • Exhibit 54: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

  • 7.1 Customer landscape overview
    • Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

  • 8.1 Geographic segmentation
    • Exhibit 56: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 57: Data Table on Market share by geography 2021-2026 (%)
  • 8.2 Geographic comparison
    • Exhibit 58: Chart on Geographic comparison
    • Exhibit 59: Data Table on Geographic comparison
  • 8.3 North America – Market size and forecast 2021-2026
    • Exhibit 60: Chart on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 61: Data Table on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 62: Chart on North America – Year-over-year growth 2021-2026 (%)
    • Exhibit 63: Data Table on North America – Year-over-year growth 2021-2026 (%)
  • 8.4 Europe – Market size and forecast 2021-2026
    • Exhibit 64: Chart on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 65: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 66: Chart on Europe – Year-over-year growth 2021-2026 (%)
    • Exhibit 67: Data Table on Europe – Year-over-year growth 2021-2026 (%)
  • 8.5 APAC – Market size and forecast 2021-2026
    • Exhibit 68: Chart on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 69: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 70: Chart on APAC – Year-over-year growth 2021-2026 (%)
    • Exhibit 71: Data Table on APAC – Year-over-year growth 2021-2026 (%)
  • 8.6 Middle East and Africa – Market size and forecast 2021-2026
    • Exhibit 72: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 73: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 74: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
    • Exhibit 75: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
  • 8.7 South America – Market size and forecast 2021-2026
    • Exhibit 76: Chart on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 77: Data Table on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 78: Chart on South America – Year-over-year growth 2021-2026 (%)
    • Exhibit 79: Data Table on South America – Year-over-year growth 2021-2026 (%)
  • 8.8 US – Market size and forecast 2021-2026
    • Exhibit 80: Chart on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 81: Data Table on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 82: Chart on US – Year-over-year growth 2021-2026 (%)
    • Exhibit 83: Data Table on US – Year-over-year growth 2021-2026 (%)
  • 8.9 China – Market size and forecast 2021-2026
    • Exhibit 84: Chart on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 85: Data Table on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 86: Chart on China – Year-over-year growth 2021-2026 (%)
    • Exhibit 87: Data Table on China – Year-over-year growth 2021-2026 (%)
  • 8.10 Japan – Market size and forecast 2021-2026
    • Exhibit 88: Chart on Japan – Market size and forecast 2021-2026 ($ million)
    • Exhibit 89: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
    • Exhibit 90: Chart on Japan – Year-over-year growth 2021-2026 (%)
    • Exhibit 91: Data Table on Japan – Year-over-year growth 2021-2026 (%)
  • 8.11 UK – Market size and forecast 2021-2026
    • Exhibit 92: Chart on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 93: Data Table on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 94: Chart on UK – Year-over-year growth 2021-2026 (%)
    • Exhibit 95: Data Table on UK – Year-over-year growth 2021-2026 (%)
  • 8.12 Germany – Market size and forecast 2021-2026
    • Exhibit 96: Chart on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 97: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 98: Chart on Germany – Year-over-year growth 2021-2026 (%)
    • Exhibit 99: Data Table on Germany – Year-over-year growth 2021-2026 (%)
  • 8.13 Market opportunity by geography
    • Exhibit 100: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

  • 9.3 Impact of drivers and challenges
    • Exhibit 101: Impact of drivers and challenges in 2021 and 2026

10 Vendor Landscape

  • 10.2 Vendor landscape
    • Exhibit 102: Overview on Criticality of inputs and Factors of differentiation
  • 10.3 Landscape disruption
    • Exhibit 103: Overview on factors of disruption
  • 10.4 Industry risks
    • Exhibit 104: Impact of key risks on business

11 Vendor Analysis

  • 11.1 Vendors covered
    • Exhibit 105: Vendors covered
  • 11.2 Market positioning of vendors
    • Exhibit 106: Matrix on vendor position and classification
  • 11.3 Activision Blizzard Inc.
    • Exhibit 107: Activision Blizzard Inc. – Overview
    • Exhibit 108: Activision Blizzard Inc. – Business segments
    • Exhibit 109: Activision Blizzard Inc. – Key offerings
    • Exhibit 110: Activision Blizzard Inc. – Segment focus
  • 11.4 Hasbro Inc.
    • Exhibit 111: Hasbro Inc. – Overview
    • Exhibit 112: Hasbro Inc. – Business segments
    • Exhibit 113: Hasbro Inc. – Key news
    • Exhibit 114: Hasbro Inc. – Key offerings
    • Exhibit 115: Hasbro Inc. – Segment focus
  • 11.5 LEGO System AS
    • Exhibit 116: LEGO System AS – Overview
    • Exhibit 117: LEGO System AS – Product / Service
    • Exhibit 118: LEGO System AS – Key news
    • Exhibit 119: LEGO System AS – Key offerings
  • 11.6 Makeblock Co. Ltd.
    • Exhibit 120: Makeblock Co. Ltd. – Overview
    • Exhibit 121: Makeblock Co. Ltd. – Product / Service
    • Exhibit 122: Makeblock Co. Ltd. – Key offerings
  • 11.7 Mattel Inc.
    • Exhibit 123: Mattel Inc. – Overview
    • Exhibit 124: Mattel Inc. – Business segments
    • Exhibit 125: Mattel Inc. – Key news
    • Exhibit 126: Mattel Inc. – Key offerings
    • Exhibit 127: Mattel Inc. – Segment focus
  • 11.8 Silverlit Toys Manufactory Ltd.
    • Exhibit 128: Silverlit Toys Manufactory Ltd. – Overview
    • Exhibit 129: Silverlit Toys Manufactory Ltd. – Product / Service
    • Exhibit 130: Silverlit Toys Manufactory Ltd. – Key offerings
  • 11.9 Sony Group Corp.
    • Exhibit 131: Sony Group Corp. – Overview
    • Exhibit 132: Sony Group Corp. – Business segments
    • Exhibit 133: Sony Group Corp. – Key news
    • Exhibit 134: Sony Group Corp. – Key offerings
    • Exhibit 135: Sony Group Corp. – Segment focus
  • 11.10 Spin Master Corp.
    • Exhibit 136: Spin Master Corp. – Overview
    • Exhibit 137: Spin Master Corp. – Business segments
    • Exhibit 138: Spin Master Corp. – Key offerings
    • Exhibit 139: Spin Master Corp. – Segment focus
  • 11.11 Ubtech Robotics Inc.
    • Exhibit 140: Ubtech Robotics Inc. – Overview
    • Exhibit 141: Ubtech Robotics Inc. – Product / Service
    • Exhibit 142: Ubtech Robotics Inc. – Key offerings
  • 11.12 VTech Holdings Ltd.
    • Exhibit 143: VTech Holdings Ltd. – Overview
    • Exhibit 144: VTech Holdings Ltd. – Business segments
    • Exhibit 145: VTech Holdings Ltd. – Key offerings
    • Exhibit 146: VTech Holdings Ltd. – Segment focus

12 Appendix

  • 12.2 Inclusions and exclusions checklist
    • Exhibit 147: Inclusions checklist
    • Exhibit 148: Exclusions checklist
  • 12.3 Currency conversion rates for US$
    • Exhibit 149: Currency conversion rates for US$
  • 12.4 Research methodology
    • Exhibit 150: Research methodology
    • Exhibit 151: Validation techniques employed for market sizing
    • Exhibit 152: Information sources
  • 12.5 List of abbreviations
    • Exhibit 153: List of abbreviations

About Technavio 

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. 

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. 

Contacts 

Technavio Research 
Jesse Maida 
Media & Marketing Executive 
US: +1 844 364 1100 
UK: +44 203 893 3200 
Email: [email protected] 
Website: www.technavio.com/ 

SOURCE Technavio

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